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Feb. 9, 2015 — Our video series featuring the brands that define our sport’s Leading Edge continues with Pearl Izumi. Founded with help from cycling royalty, the Boulder-based brand revolutionized US apparel in the ’80s with new fabrics. Today, they continue to innovate and ensure what they learn trickles down to every level of apparel they make. Hear from Davis Phinney, Andy Hampsten, and members of the Pearl Izumi team about the past, present, and future of the brand.