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Just a few days ahead of his namesake race, Trek has formally announced a partnership with the Crelan AA Drink team consisting of World Champion Sven Nys. (BEL) and Sven Vanthourenhout (BEL). Trek will be Nys’ and the team’s frame supplier, while Bontrager will assume the role of equipment and components supplier. Current World Champion, Nys brings a new level of prestige to Trek’s cyclocross program that already includes World Cup Champion Katie Compton. In addition to racing for Trek, Nys and Vanthourenhout will work with Trek’s product development team.
“The partnership with Trek and the work we put into the bikes is another dimension for me in cyclocross,” said Nys. “I am really happy to be part of the family of Trek and to do something special with them.”
Trek will unveil the team’s new bikes on January 1 at the GP Sven Nys in Baal, Belgium. Both Nys and Vanthourenhout will join Trek Cyclocross Collective’s Katie Compton for a special event and press conference.
Matt Shriver of Trek’s Race Shop has been at the forefront of Trek’s movement into a leadership role within the cyclocross community and sees the signing as another step in the brand’s commitment to the sport. “When we really dedicated ourselves to cyclocross a few years back, we had a strategy to support racing with the full commitment of our product development team and partner with some of the biggest names in the sport,” Shriver said. “This move in particular is a huge step for us, and one that we are really excited to take.”