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The Thomas Wildfire and resulting mudslides in Southern California this winter have profoundly affected the lives of many of PELOTON Magazine’s friends, neighbors and riding partners. With our head quarters in Ojai, Ca literally surrounded by flames our staff was forced to evacuate north for a few days, wondering if our homes – and all those beautiful bikes in our office – would be there when we returned. Through the tireless work and incredible expertise of thousands of first responders, and a few fortuitous wind shifts, Ojai was saved and we returned to clean up and terrible air quality, but life essentially went back to normal for us. We were incredibly lucky, but for many, the nightmare continues with homes burned to the ground and simply devastating loss too tragic to contemplate with the recent mud slides in Montecito.
So, when Voler Apparel, located just a couple hours north of our HQ, reached out and asked us if we would help spread the word about a new limited release jersey – “I Love You California” Peloton DX Jersey – it had created to help support those affected by these natural disasters, we were incredibly happy to be involved and grateful for the opportunity. 100% of the profits from purchases of the jersey will be donated to Santa Barbara-based Direct Relief‘s Southern California Fires and Mudslides fund – ranked by Forbe’s Magazine as a Top Ten Charity in 2017 – providing support and medical relief to those working on and recovering from the devastating fires and mudslides in our California communities. This limited edition jersey will be available now until February 6th.
The “I Love You California” Peloton DX Jersey by Voler Apparel is available in both men’s and women’s fits and features the iconic grizzly from our state flag giving California a much needed hug. As we ride roads blackened by flames and head out into our charred back country, we’ll wear the “I Love You California” Peloton DX Jersey with pride.