Peloton Magazine to Launch “Around” a New Digital Brand
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MOVE PRESS IS PROUD TO ANNOUNCE the launch of “Around,” a new digital media brand documenting the transformative nature of urban cycling, e-bikes, commuting, cycling infrastructure, city life and emerging communities. Brought to you by the team that created Peloton magazine, “Around” will feature bike and e-bike reviews, podcasts, newsletters and video content.
“For 10 years, award-winning Peloton magazine has celebrated the beauty of bikes and cycling culture and history.”
“We want to be the go-to media brand for the rapidly growing global cycling community,” said Peloton publisher Brad Roe. “As cities and workplaces transform, bikes of all shapes and sizes will be key to mobility, health, commuting and adventure. For 10 years, award-winning Peloton magazine has celebrated the beauty of bikes and cycling culture and history. ‘Around’ will do the same thing for this new breed of riders with our celebrated attention to detail, aesthetics and storytelling.”
Advertising director Adam Reek added, “Our offices are full of e-bikes, and we have been putting together content for the past few months in anticipation of this launch. When people want to find out which e-bike to buy, how cities are becoming more bike friendly, and learn about urban cycling culture and creativity, we want them to get their information and inspiration from ‘Around.’
“That same energy and excitement we all had when we launched Peloton at Eurobike 10 years ago is back—and we can’t wait to get started and work with your brands.”
“Around” will launch with a new podcast and newsletter on July 18, 2020.
For editorial submissions and reviews please contact Brad Roe and Tim Schamber. Send us bikes and products at will. We are ready!
SPONSORSHIP & MARKETING
For sponsorship and marketing opportunities, please reach out to Adam Reek and Robert Rex. And be sure to inquire about co-branded video and digital content.